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your potential plus
our commitment
changes lives
James Allen
Chief Executive Officer
James is an authentic leader with a distinguished career that began in local government and NHS roles, where he spearheaded social care transformation initiatives. With a wealth of experience and exceptional leadership skills, James joined National Care Group (NCG) in 2019 as Chief Executive Officer. Under his guidance, NCG has emerged as the fastest-growing social care provider in the UK (Alantra 2020), earning recognition as HealthInvestor's Complex Care Provider of the Year 2022.

Leading a dedicated team of 2,400 colleagues, James ensures that NCG delivers carefully planned care and support to over 1,250 adults with complex needs, enabling them to achieve their full potential and live independently within the community. His strategic acumen has played a pivotal role in propelling NCG to new heights while maintaining a relentless focus on delivering the highest quality care and continuous improvement.

With a firm belief in cultivating a positive culture, James prioritises creating a great place to work for NCG's dedicated team. He understands the importance of nurturing a supportive and inspiring environment where colleagues thrive and are empowered to deliver exceptional care. This commitment to employee well-being has been instrumental in attracting and retaining top talent to drive NCG's sustainable and profitable growth.

Recognised for his sector expertise, James was invited to join the Care England Board as a Trustee in 2021. In this capacity, he actively contributes to shaping the future of social care and championing collaborative partnerships with stakeholders.

Approachable and accessible, James welcomes feedback on NCG's services and actively encourages open communication across the organisation. James's passion for ensuring NCG's mission and values resonate throughout the organisation is evident. Alongside his Executive Team colleagues, he remains dedicated to ensuring the principles are ingrained in every aspect of day-to-day operations and is committed to maintaining the strength of local operations brands where appropriate.

your potential plus our
commitment changes lives